A Love Letter to Our New Logo

We fell in love with a font called Platform a long, long time ago, and it’s been a loyal friend over the years, and we’ll never forget its subtle curves and mischievous shape. We’re not the ones who are sentimental, but it’s time to move on.

Our eyes were drawn to the GT Ultra Median the moment it was revealed. The playful little head, the smiling mouth, the beady eyes, the rhythm between the letters, oh my, it’s mesmerizing. We immediately heard the “buy me, use me” voice in our heads.

GT Ultra dances between the worlds of sans and serifs, fusing calligraphy and construction. The versatile typographic system combines the centuries-old context of serif type with the dynamism of modern sans; challenging its own definition and questioning contemporary typographic expectation. — Grilli Type

So there you have it, introducing our new logo, based on the GT Ultra Median from Grilli Type, and we hope you love it as much as we do.