It all starts from a square
When you think about it, as the new generation of collaborative work software that replaced Excel, the fundamental element is still a square, the smallest unit in a cell. The difference is that a square represents just one cell of data in Excel, whereas, in Hipacloud, there are infinite possibilities. The meaning of this square inspired our brand design, and our brand identity for Hipacloud is a three-dimensional square or a frame. However, it is more like a container through which one can see the infinite possibilities of the future of collaborative work.