Services Brand Product Development
Initium Media provides news, editorial and lifestyle content to Chinese-speaking readers worldwide, focusing on original investigative and data-oriented reporting. Since its launch, it has gained over three million users from more than 200 different countries and territories.
We designed distinctive visual elements and user experience, utilizing a rare and unique typeface as the primary display font for its app. We also made spectacular templates to suit the data-oriented reporting of Initium Media.