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BA Capital

BA Capital is a leading private equity firm specializing in consumer sector investments since 2016. With a proven track record of identifying and scaling breakthrough consumer brands, they have successfully backed industry leaders like Pop Mart and HEYTEA.

We partnered with BA Capital to elevate their brand identity and digital presence, creating a cohesive visual system that reflects their expertise in consumer investments. Our comprehensive approach included brand redesign, website development, and strategic positioning materials that showcase their portfolio strength and investment philosophy.

Sector Corporate
Year 2025
BA Capital
BA Capital
BA Capital BA Capital
BA Capital BA Capital

Symbolism that speaks volumes

BA Capital’s logo is formed from the lowercase letters ‘b’ and ‘a’ of ‘Black Ant,’ creating a symbol that resembles both a watchful eye and a curved compass. This represents their nine-year journey of data accumulation, user interviews, and enterprise visits that continuously expand their cognitive abilities.

The gaze symbolizes Black Ant’s pursuit of business insight and sincere response to entrepreneurs. The black outer circle represents Black Ant itself, while the inner circle represents ecosystem companies, embodying their commitment to accompany and support from beginning to end.

The central green—the color of new shoots in a deep forest—serves as their brand’s main color, symbolizing future, hope, and their dedication to sustainable development as they support generation after generation of Chinese consumer entrepreneurs.

BA Capital BA Capital
BA Capital BA Capital

Breaking the mold of VC websites

BA Capital’s website breaks the mold of traditional VC sites with a bold, forward-thinking design that puts content at center stage.

Since BA publishes extensive articles and reports, we designed a platform where their insights and expertise can truly shine. This approach creates an engaging destination that encourages frequent visits, as users return for fresh perspectives and industry analysis.

Beyond the main site, we developed a comprehensive visual system with matching materials across all social platforms, ensuring consistent brand presence and seamless content distribution throughout their digital ecosystem.

BA Capital BA Capital BA Capital

Built for speed and scale

Built with the latest Next.js framework and industry best practices, BA Capital’s website delivers blazing-fast performance with exceptional Lighthouse scores and perfect SEO implementation. This technical foundation ensures their content reaches the widest possible audience while maintaining peak performance across all devices and network conditions.

We customized Strapi to perfectly meet their content management needs, enabling BA Capital’s team to edit any content they want and see live previews within minutes. The advanced build and preview pipeline, along with CDN infrastructure, ensures smooth deployments and fast global content delivery, giving their team full control over their digital presence with enterprise-grade reliability and performance.

BA Capital
BA Capital