Symbolism that speaks volumes
BA Capital’s logo is formed from the lowercase letters ‘b’ and ‘a’ of ‘Black Ant,’ creating a symbol that resembles both a watchful eye and a curved compass. This represents their nine-year journey of data accumulation, user interviews, and enterprise visits that continuously expand their cognitive abilities.
The gaze symbolizes Black Ant’s pursuit of business insight and sincere response to entrepreneurs. The black outer circle represents Black Ant itself, while the inner circle represents ecosystem companies, embodying their commitment to accompany and support from beginning to end.
The central green—the color of new shoots in a deep forest—serves as their brand’s main color, symbolizing future, hope, and their dedication to sustainable development as they support generation after generation of Chinese consumer entrepreneurs.