Relaunching HEM

Relaunching HEM

Four years ago, we helped launch HEM Records. Since then, with four graduating classes from HEM Education, 127 producers have published 392 releases under the label. That is not only a milestone for us as a label but also an important moment for the Chinese electronic music scene.

Over time, HEM’s website collected a lot of technical baggage. We decided to start fresh by rebuilding it from the ground up with the latest technology and infrastructure. We have made strong progress, and we are excited for you to experience it.

If you are a long-time visitor, you will notice the difference immediately. The rough edges are gone. The design is simpler, cleaner, and focused on one goal: showcasing our artists’ work. The site is fast, so fast that fifty album covers load instantly. With one click, you can preview tracks as if you were flipping through records in a store. We have also rethought performance from top to bottom, replacing outdated features with modern, responsive, and polished interactions.

We have also made important content updates. The new site is built with best practice SEO in mind, including sitemaps, hreflang, and structured data, all designed to help our artists reach a wider audience. Fan favorites like video content are now part of the site as well. You can stream every HEM original series directly on the website.

This relaunch is more than just a facelift. It is a faster, smarter, and more artist-focused HEM. And this is only the beginning.

Visit HEM.FM

Mise en place

Mise en place

AI 翻译中文版

We’ve been using the same project management tools as everyone else for years, and honestly? They’re kind of annoying. You know the drill: paying per seat as your team grows, wrestling with features that almost do what you need, and constantly adapting your workflow to fit someone else’s idea of how teams should work.

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Tools We Made as a Design Team

A few years ago we wrote Tools We Use In 2020 to share some of the tools we use to make our work, long before remote work became a global phenomenon. We even made a full blown page called Remote dedicated to the tools we use.

Looking back that was remote work at its infancy. Now with the power of accessible AI, everyone, I mean literally everyone is building tools to help them work better. So today I’m glad to share some of the tools we made as a design team.

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New Work — BA Capital

New Work — BA Capital

We’re thrilled to unveil our latest rebrand and website launch for BA Capital. We built the brand from the ground up, transforming a simple idea into an infinitely scalable, flexible brand system. The website received a complete overhaul, replacing the legacy site with a lightning-fast experience powered by cutting-edge technology.

BA Capital is a private equity investment firm founded in 2016 that specializes in the consumer industry. Notable portfolio companies include Pop Mart (9992.HK), Luk Fook Gold (6181.HK), Giant Biogene (2367.HK), Helen’s (9869.HK), Miniso Group, HeyTea, Genki Forest, and UR.

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Year of the Snake

Year of the Snake

As we step into the Year of the Snake, our newest wallpaper series brings elegance and symbolism to your screen. Representing renewal and intuition, the snake reminds us to embrace change, move with purpose, and continuously refine our craft.

Wishing you a joyful New Year—thank you for being part of our journey!

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New OneKey Website

New OneKey Website

We recently redesigned OneKey’s website with a clean, modern look that emphasizes the product and serves as a portal for visitors to learn more about the company and its products. With this overhaul, we also updated the visual materials to reflect the new look and feel with a touch of warmth.

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Introducing Moodr

Introducing Moodr

Started as a joke, Moodr is now a real thing.

Making design decisions is hard. Making design decisions with clients is even harder. We imagined a tool where clients could browse moodboards and give feedback, just like they do on dating apps. That’s Moodr, moodboard meets Tinder. We iterated on the idea for a few days, using AI, thanks to v0 and Cursor. It’s a simple tool, but it’s a lot of fun.

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We’re on Xiaohongshu

We’re on Xiaohongshu

We’re now on Xiaohongshu! If you enjoy behind-the-scenes case studies and sneak peeks at our work in progress, be sure to follow us. This is just one step in our plan to enhance our social presence, and you can also stay connected with us on our other channels.

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New Work — NetMind

New Work — NetMind

We are pleased to unveil the redesigned NetMind websites, created to enhance your experience and better serve your needs. Our goal was to create a platform that is not only visually appealing, but also user friendly and informative.

NetMind.AI is dedicated to developing AI products that positively impact humanity, with an emphasis on ethical practices and user-centric solutions. Its flagship product is NetMind Power, a decentralized computing platform and AI ecosystem that accelerates global AI innovation.

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New Work — Elytro

New Work — Elytro

We are excited to announce that our client, Soul Wallet, has rebranded to Elytro, reflecting their commitment to democratizing Ethereum and enhancing user experience. Their new website features a manifesto outlining their mission to provide a simple, secure way to interact with the decentralized web directly from your phone.

In the coming months, Elytro will unveil a redesigned product that aligns with their ethos of simplicity, security, and accessibility. This update aims to make interacting with the decentralized web more straightforward and user-friendly.

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